Campaigns for Theory’s sustainable clothing line Good Wool, as well as SS18 and FW18.
Good Wool
We created a series of narrative-focused videos and stills to tell the story of Theory's environmentally responsible clothing line, Good Wool. From a sustainable sheep farm in Tasmania to a wind powered processing facility in Italy to the Theory Innovation Center in New York, we captured the journey of Good Wool to communicate the great care Theory takes in sourcing and manufacturing the line.
The farm is run by the von Bibra family, who are fourth generation sheep runners. They are deeply committed to both the animals and the Earth, producing ethically grown, extra fine merino wool from a free-roaming herd.
Directed by Steven Brahms
Photographed by Derek Henderson
Face Forward
A fresh, editorial approach for SS18 and FW18, featuring more faces, expression and attitude.
Photographed by Oliver Hadlee Pearch
Campaigns for Theory’s sustainable clothing line Good Wool, as well as SS18 and FW18.
Good Wool
We created a series of narrative-focused videos and stills to tell the story of Theory's environmentally responsible clothing line, Good Wool. From a sustainable sheep farm in Tasmania to a wind powered processing facility in Italy to the Theory Innovation Center in New York, we captured the journey of Good Wool to communicate the great care Theory takes in sourcing and manufacturing the line.
The farm is run by the von Bibra family, who are fourth generation sheep runners. They are deeply committed to both the animals and the Earth, producing ethically grown, extra fine merino wool from a free-roaming herd.
Directed by Steven Brahms
Photographed by Derek Henderson
Face Forward
A fresh, editorial approach for SS18 and FW18, featuring more faces, expression and attitude.
Photographed by Oliver Hadlee Pearch
Ethos:
Look combines dynamic visual content with a journalistic sensibility to tell effective stories for a broad range of international clients.
Drawing on editorial backgrounds in digital and print media for publications such as The New Yorker, The New York Times, Interview, and Vogue, Look offers a strategic, multi-disciplinary approach to everything from creative advertising to full-service and innovative branding.
Services:
Creative Direction
Advertising
Brand Identity
Content Creation
Design
Editorial
Ethos:
Look combines dynamic visual content with a journalistic sensibility to tell effective stories for a broad range of international clients.
Drawing on editorial backgrounds in digital and print media for publications such as The New Yorker, The New York Times, Interview, and Vogue, Look offers a strategic, multi-disciplinary approach to everything from creative advertising to full-service and innovative branding.
Services:
Creative Direction
Advertising
Brand Identity
Content Creation
Design
Editorial