Look — M.A.C

We created an enticing series of videos and stills for MAC’s Love Me Lipstick campaign. Featuring various personalities from all walks of life dancing, applying lipstick, and most importantly - being themselves. From beauty application to personal confessionals, we established a fun and empowering world around MAC Cosmetics.

Main Campaign video and photos are shot by Petra Colins.

M.A.C Love Me bus in New York city.

M.A.C Store Display in Ho Chi Minh city, Vietnam.

M.A.C Love Me in Times Square.

M.A.C Store Display at Charles de Gaulle airport.

Display in Seoul's M.A.C store.

Directed by:
Petra Collins

Main Campaign video and photos are shot by Petra Colins.

M.A.C Love Me bus in New York city.

M.A.C Store Display in Ho Chi Minh city, Vietnam.

M.A.C Love Me in Times Square.

M.A.C Store Display at Charles de Gaulle airport.

Directed by:
Petra Collins

Ethos:

Look combines dynamic visual content with a journalistic sensibility to tell effective stories for a broad range of international clients.

Drawing on editorial backgrounds in digital and print media for publications such as The New Yorker, The New York Times, Interview, and Vogue, Look offers a strategic, multi-disciplinary approach to everything from creative advertising to full-service and innovative branding.

Services:

Creative Direction
Advertising
Brand Identity
Content Creation
Design
Editorial

Contact:

Instagram
Email

New York
139 Cambridge Place, 1st Floor
Brooklyn NY 11238

London
Studio B, 16 Playground Gardens
London E2 7FA

Services:

Creative Direction
Advertising
Brand Identity
Content Creation
Design
Editorial

Contact:

Instagram
Email

New York
75 Leonard street,
Suite 2NW
New York, NY 10013

London
190a New North Road,
Unit 15
Canonbury Yard, London N17BJ