Theory Fall Winter 18

Creative Direction

Theory’s Fall ’18 campaign celebrates the icons of Theory, from the incredible pants and perfectly tailored jackets, to the best button down shirts and sustainable Good Wool suiting. The creative approach to the campaign was to choose models that are as iconic, strong-faced and fresh as the collection’s wardrobe essentials. Supported by a series of animated portraits, these images are designed to be energetic, inspiring, and abundantly clear.