Good Wool

Creative Direction, Production, Art Direction

For Theory’s Good Wool collection, director Steven Brahms and photographer Derek Henderson documented the sustainable practices used in the manufacturing of the line. The video showcases the Tasmanian sheep farm where the wool is sourced, the solar-powered fabric mill in Italy where it is treated, as well as Theory’s atelier where the designs are finalized.
Director: Steven Brahms
Photographer: Derek Henderson