Ideation and creative direction for video campaign

To conceive and execute a digital video campaign concept for Revlon’s new prestige make-up brand, Flesh, that is as inclusive, uncensored, unfiltered, and unapologetic as the brand itself. A 360 digital campaign launch inclusive of brand video, multiple social media cut downs, YouTube tutorials and moving product shots. Set to the soundtrack of Lizzo’s “Good as Hell” the videos remain true to the spirit of the brand, celebrating the beauty of embracing your own “flesh.”
The main video above defines the who, what, why of Flesh
These six second videos for Instagram celebrate the inclusivity and uniqueness of Flesh

These beauty tutorials explain how to put Flesh on. This is “your best self” — with an added pop of imagination.