Ideation and creative direction for video campaign

Video campaign for the launch of Revlon’s new prestige make up brand, Flesh. The series of videos translates founder Linda Wells’ vision that beauty is more than just “pigment and powder.” Inclusivity, a major tenet of the brand identity, which includes 40 different shades to match the myriad of every skin tone, is ingrained in every video, gif, and animation. Set to soundtrack of Lizzo’s “Good as Hell” the launch videos remain true to the spirit of the brand, but still conveys the celebratory feeling of embracing your own “flesh” and feeling beautiful.
The main video above defines the who, what, why of Flesh
These six second videos for Instagram celebrate the inclusivity and uniqueness of Flesh

These beauty tutorials explain how to put Flesh on. This is “your best self” — with an added pop of imagination.